Comprehensive Brand Unification for a
Multi-Dimensional Entrepreneur
Rebel & Root tackled Bethany LaFlam's most significant marketing challenge: creating a cohesive personal brand that seamlessly spans her diverse business ecosystem. From her law firm and online community to her personal brand, bestselling novel, and boutique hotel in Belize, we developed a strategic approach that ensures her unique essence resonates across every venture.
Our holistic transformation included:
Strategic Web Design: Developing a digital platform that tells a unified brand story
Complete Marketing Strategy (Developed Twice): Crafting an adaptive approach that works across multiple business lines
Brand Identity Development: Distilling Bethany's core narrative to create a powerful, consistent brand voice
Social Media Strategy: Aligning her online presence to support and amplify her multi-faceted entrepreneurial journey
The result? A meticulously crafted personal brand that cuts through the noise, creating a compelling narrative that connects her diverse businesses while maintaining the authentic spirit of Bethany LaFlam.