Breaking Marketing Myths: How Gona’s Reading Ranch Found Its True Audience

Rebel & Root transformed Gona’s Reading Ranch's digital presence by breaking through preconceived marketing myths and creating a laser-focused strategy that speaks directly to the true decision-makers: parents. What began as a well-intentioned approach targeting children evolved into a strategic marketing transformation that dramatically increased sales and online engagement.

Our comprehensive marketing intervention included:

  • Strategic Web Design: Crafting a digital platform that resonates with parents and showcases the ranch's unique value proposition

  • Complete Marketing Strategy: Realigning the brand messaging to speak directly to parents' desires and challenges

  • Brand Identity Development: Repositioning the ranch's visual and communication strategy to attract and engage family decision-makers

  • Social Media Strategy: Developing a cohesive digital approach that shifts from child-centric to parent-focused content

Beyond digital marketing, we extended our partnership to event planning and community engagement, working closely with local mom groups to create affordable, meaningful experiences for Idaho families at the physical Gona’s Reading Ranch location in Meridian, Idaho.

We helped Gona’s Reading Ranch not just market differently, but fundamentally understand how to connect with their ideal audience—transforming their approach from talking at children to empowering parents with a compelling solution for their children's growth and development.

Silhouette of a horse by a fence against a rounded landscape backdrop with clouds, mountains, and grass, atop an open book.
Collage of Instagram screens showing Gona's Reading Ranch profile with horse-themed and educational photos on pink background.
Silhouette of a horse jumping a fence in front of a stylized landscape graphic with blue sky and clouds, set against a sepia-toned background of a ranch with a barn and trees.
Computer monitor displaying website homepage for 'Gona's Reading Ranch.' Includes a family with a dog and horse, and text promoting books transporting readers to magical places.

  • “When I partnered with Rebel & Root, I was at a huge pivot point in my journey.”

    “I had built my brand as a DIY residential investor—swinging hammers, doing the work myself—but I was ready to step into something bigger. I wanted to move into commercial real estate, grow my impact, and teach others how to do the same.

    Rebel & Root helped me make that transition.

    They completely repositioned my brand, built me a new website, created a full marketing strategy—not just once, but twice—and helped me show up online as a true thought leader.

    Because of their work, I was able to raise $2 million in capital directly through my email list and online platforms.

    They didn’t just help me look good—they helped me turn my audience into real business results.

    If you’re ready to go from doing the work to leading the movement, Rebel & Root is the team to make it happen.”

    - Brittany Arnason, Real Estate Investor, Educator & Influencer 

  • “Working with Jade and her team has been nothing short of transformative for my business.”

    “From our first meeting, they took the time to truly understand my business perspective and vision rather than applying a one-size-fits-all approach.

    What sets Jade and her team apart is their commitment to not just building my online presence, but empowering me with the knowledge to maintain it. They patiently taught me how to leverage social media platforms effectively, turning what once felt overwhelming into powerful business tools I now use with confidence.

    Beyond their impressive professional skills, Jade brings an infectious energy and genuine enthusiasm to every project. Her fun, outgoing personality made our collaboration an absolute pleasure. Sessions that could have been tedious were instead engaging and something I looked forward to.

    The results speak volumes - increased engagement, higher quality leads, and a social media presence that authentically represents my business. I couldn't recommend Jade and her team highly enough for anyone looking to elevate their social media strategy while actually enjoying the process!”

    - William, Real Estate Investor & Owner of Hammerstone Estates

  • “I needed major marketing help when I first started my business and I'm really glad I crossed paths with Jade!”

    “After our initial consultation, she was able to develop a plan that accelerated the growth of my company. Almost immediately I saw results and am impressed with her talent and vision! Thanks Jade for all your help!”

    - Former Chapter Owner Amateur Players Tour

  • “Working with Jade and the Rebel & Root team has been an absolute game-changer for both my personal brand and my community brand.”

    “They didn’t just refine my message—they aligned everything with my vision, amplified my impact, and positioned me as a true thought leader in my industry.

    Before working with them, I had all the pieces—experience, expertise, and a bold vision—but Jade helped me connect the dots, refine my positioning, and elevate my brand to a level that fully reflects my authority and mission.

    From developing my personal brand voice to ensuring that my community brand was an extension of my values and expertise, Rebel & Root made sure that everything was cohesive, compelling, and built for long-term influence. The clarity, confidence, and credibility they’ve helped me create have been invaluable—not just in how I’m perceived, but in how I show up.

    If you’re serious about stepping into your next level of influence and impact, Jade and her team are the real deal.”

    - Bethany LaFlam, Best Selling Author, Real Estate Investor, Syndication Attorney & CEO at Premier Law Group 

  • “Working with Rebel & Root Media was an absolute game-changer for my brand!”

    “They helped bring my vision to life with a stunning logo and branding that truly reflects who I am and what Mane Tease Studio stands for.

    Thanks to their expertise, I now feel confident showing up online in a way that aligns with my style and attracts my dream clients. Beyond branding, they also guided me through social media strategies that made creating content so much easier and more impactful. Their insights, creativity, and support were invaluable throughout the process.

    If you're looking for someone who truly understands how to elevate your brand and online presence, I highly recommend working with them!”

    - Christie, Owner of Mane Tease Studio

  • “Before working with Rebel & Root, my marketing lacked clarity—I didn’t have a well-defined ideal client, a consistent brand voice, or a structured social media strategy.”

    “The Complete Marketing Strategy process brought major “aha” moments, especially in refining my ideal client and learning how to tailor my messaging to speak directly to them.

    Rebel & Root helped me weave my personality into my brand while maintaining professionalism, making my marketing more authentic and effective. Now, I have a clear roadmap guiding all marketing efforts.

    Our messaging stays consistent, making it easier to expand, onboard team members, and align content across platforms. Whether crafting copy, posting on social media, or preparing for interviews, this framework keeps everything cohesive.

    If you need clarity and structure in your branding, Rebel & Root are the experts to trust.”

    - Dave Williams, The Eminence Group, Keller Williams Realty Downtown

  • “Before working with Rebel & Root, I had a huge problem. I needed to improve my social media presence, but I had no clue where to start.”

    “That's when I learned about their Complete Marketing Strategy. They did an amazing job helping me build the foundational blocks for my brand, from narrowing down who my ideal client is to the sound of my messaging and fine-tuning all of the details of how my brand looks and feels.

    They offered me that “on-ramp” that I was looking for.

    After working with Rebel & Root, one of my biggest takeaways is how much of a better position I'm in to grow my brand in just a short period of time. With a tailored playbook created just for me, I'm more confident in my ability to execute my social media goals with having them as a dependable resource. 

    I didn't know what to expect when first starting the program with Rebel & Root, but they went way beyond my expectations. I'd recommend them to anyone, especially those who are going to elevate their social media game but don't quite really know where or how to start.

    This program is for you.”

    - Tim Moore, Real Estate Investor & Realtor 

  • “Working with Jade and the Rebel & Root team has been an absolute game-changer for Premier Law Group.”

    “From rebranding our firm with a fresh, cohesive identity to building a stunning and strategic website, Jade’s expertise has elevated our entire digital presence. Her guidance in launching and refining our social media has helped us engage with our audience in a meaningful way, positioning us as a trusted leader in our field.

    Jade’s creativity, strategic insight, and commitment to excellence make her an invaluable partner. We’re beyond grateful for her contributions and would highly recommend Rebel & Root to any business looking to take their brand to the next level!”

    - Ashleigh Gilmer, Director of Operations at Premier Law Group